Go Like Yourself!

Tom CashBlog Posts, PersonalLeave a Comment

Something I’ve noticed, in the act of spending countless hours recording, editing, producing, uploading, and marketing my YouTube videos: on social media, likes/reacts are a social commodity, not a transaction of actual appreciation. To put it another way, the motivation to react to something on social media has much more to do with your own validation – how you are perceived, the opportunity for reciprocal reacts, the off-chance of your own commentary getting a signal boost – than it does with agreeing with, appreciating, enjoying, or validating the thoughts of another.